The day after Obama comes out and says 'families are off limits', McCain's ad man is going after Barack Obama's half brother in the latest campaign spot.
"Television ads are the background rhythm of a presidential campaign, and Republican Sen. John McCain's drummer - ad man Fred Davis - is already accelerating the beat and playing his signature riffs.
He has in the works a television ad that contrasts Democratic nominee Barack Obama's life as a politician in Chicago with that of his half-brother in Kenya, who lives in a shack on an unpaved street. Davis, chairman of Strategic Perception, McCain's advertising firm, said that the images are meant as a sharp-edged counterpoint to a theme in Obama's acceptance speech last week, in which he declared, "I am my brother's keeper; I am my sister's keeper."
Is it just me, or is this a cheap shot?