3 April 2009

Where will the narrative go from here?

I think the big question over the next few days will be which narrative from the G20 triumphs in the media. Today's front pages have been almost unanimously positive, hailing the summit as a huge success. Brown will be reveling in a level of positive press that he hasn’t seen since summer 2007, if ever.

The Government needs to role out every minister and every MP on to every media outlet over the next few days. It needs to sell this as a genuine turning point in the international financial crisis that has been brought about by sustained and steadfast British leadership. I’m not opening up a commentary about whether this is true or not, but if the Government hopes to take some lasting credibility and much needed electoral support it must win the battle for the post-G20 narrative.

The right is already beginning to mobilize behind a narrative that the post-G20 press conference was nothing more than a clever repackage of already announced measures and stretched dodgy figures. Over at the Spectator blog they open their tirade

"Britain has as its Prime Minister a master of political illusion. He may not be much of an orator, but there is no one better at dressing up old money as new."
These comments are echoed by Iain Dale who argues that:

The G20 was supposed, according to our Prime Minister, to herald a new Bretton Woods and a new world stimulus package. It achieved neither.
We should all remember last years much hyped pre-budget report. The VAT cut and hosts of measures initially played well in the press and the public until the Conservatives wrestled control of the story away from the Government - making a whole raft of proposal look like a short term gimmick.

Watch this space, as they say.

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